Page Speed Benchmarks

Page speed has a huge impact on user experience. Faster sites have been proven to have lower bounce rates, higher conversion rates, bigger shopping cart sizes, and happier users. In these dashboards, we rank industry-leading websites based on how fast their pages appear to load, from a user’s perspective. For each site, click through to see their detailed test results.

Tested every day on an emulated Nexus 5X mobile at 3G Slow ( 400Kbps/400Kbps 400ms RTT). Find out more about why it's so important to test at slow speeds. Sites are sorted by Cumulative Layout Shift which is a score based on how often users experience unexpected layout shifts. Sites should aim for a score of less than 0.1

RETAIL SITES IN USA ON A SLOW CONNECTION

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#1 AMAZON
1.85s Backend
8s Start Render
8.27s First CPU Idle
8.9s Last Painted Hero
8.91s Largest Contentful Paint
17.81s Time To Interactive
39.3s Visually Complete
66.79s Fully Loaded

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#2 B&H
1.91s Backend
2.7s Start Render
2.87s First CPU Idle
3.3s Largest Contentful Paint
14.3s Last Painted Hero
59.62s Time To Interactive
64.4s Visually Complete
68.8s Fully Loaded

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#3 EBAY
2.35s Backend
6.3s Start Render
8.83s First CPU Idle
9.13s Largest Contentful Paint
39.9s Last Painted Hero
39.9s Visually Complete
48.84s Time To Interactive
49.85s Fully Loaded

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#4 LOWES
2.28s Backend
3s Start Render
8.99s Largest Contentful Paint
33.06s First CPU Idle
36.8s Last Painted Hero
36.8s Visually Complete
99.02s Time To Interactive
133.17s Fully Loaded

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#5 WISH
4.17s Backend
4.3s Start Render
5.24s First CPU Idle
8.82s Largest Contentful Paint
40.6s Visually Complete
60.8s Last Painted Hero
87.88s Time To Interactive
89.86s Fully Loaded

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#6 ETSY
2.34s Backend
4.37s Largest Contentful Paint
4.4s Start Render
15.6s Last Painted Hero
15.6s Visually Complete
18.34s First CPU Idle
46.05s Time To Interactive
50.77s Fully Loaded

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#7 HOME DEPOT
1.81s Backend
10.1s Start Render
34.04s First CPU Idle
64.75s Largest Contentful Paint
116.83s Time To Interactive
118.7s Last Painted Hero
118.7s Visually Complete
127.48s Fully Loaded

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#8 REI
1.94s Backend
7.7s Start Render
12.91s Largest Contentful Paint
13.1s Last Painted Hero
21.16s First CPU Idle
27.8s Visually Complete
88.99s Time To Interactive
105.73s Fully Loaded

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#9 TARGET
3.66s Backend
4.3s Start Render
11.51s Largest Contentful Paint
13.4s Last Painted Hero
33.17s First CPU Idle
33.3s Visually Complete
64.54s Time To Interactive
79.66s Fully Loaded

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#10 WALMART
2.29s Backend
6.64s Largest Contentful Paint
6.7s Start Render
18.54s First CPU Idle
41.3s Last Painted Hero
41.3s Visually Complete
44.73s Time To Interactive
54.94s Fully Loaded

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#11 COSTCO
1.89s Backend
14.7s Start Render
22.65s Largest Contentful Paint
41.9s First CPU Idle
42s Last Painted Hero
91s Visually Complete
115.96s Time To Interactive
124.75s Fully Loaded

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#12 ALIEXPRESS
9.35s Backend
12.2s Start Render
14.13s Largest Contentful Paint
24.78s First CPU Idle
24.78s Time To Interactive
35.4s Last Painted Hero
55s Visually Complete
82.36s Fully Loaded

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#13 KOHLS
3.78s Backend
8.3s Start Render
14.77s Largest Contentful Paint
25.97s First CPU Idle
72.2s Last Painted Hero
72.2s Visually Complete
110.02s Time To Interactive
111.07s Fully Loaded

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#14 SEARS
2.32s Backend
9.9s Start Render
33.17s First CPU Idle
43.28s Largest Contentful Paint
87.5s Visually Complete
93.76s Time To Interactive
112.4s Last Painted Hero
114.15s Fully Loaded

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