Page Speed Benchmarks

Page speed has a huge impact on user experience. Faster sites have been proven to have lower bounce rates, higher conversion rates, bigger shopping cart sizes, and happier users. In these dashboards, we rank industry-leading websites based on how fast their pages appear to load, from a user’s perspective. For each site, click through to see their detailed test results.

Tested every day on an emulated Nexus 5X mobile at 3G Slow ( 400Kbps/400Kbps 400ms RTT). Find out more about why it's so important to test at slow speeds. Sites are sorted by Cumulative Layout Shift which is a score based on how often users experience unexpected layout shifts. Sites should aim for a score of less than 0.1

RETAIL SITES IN USA ON A SLOW CONNECTION

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#1 AMAZON
1.85s Backend
7.8s Start Render
7.88s Largest Contentful Paint
8.1s First CPU Idle
8.1s Time To Interactive
8.4s Visually Complete
120.01s Fully Loaded

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#2 EBAY
2.36s Backend
6.5s Start Render
6.57s Largest Contentful Paint
10.54s First CPU Idle
34.1s Last Painted Hero
34.1s Visually Complete
58.65s Time To Interactive
70.81s Fully Loaded

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#3 TARGET
3.9s Backend
4.4s Start Render
14.2s Visually Complete
14.24s Largest Contentful Paint
34.03s First CPU Idle
53.34s Time To Interactive
113.81s Fully Loaded

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#4 WALMART
3.1s Backend
6.9s Start Render
7.51s Largest Contentful Paint
18.97s First CPU Idle
18.97s Time To Interactive
25.8s Last Painted Hero
27.7s Visually Complete
61.82s Fully Loaded

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#5 HOME DEPOT
3.8s Backend
11.7s Start Render
15.55s Largest Contentful Paint
51.73s First CPU Idle
70.98s Time To Interactive
79.81s Fully Loaded
83.6s Last Painted Hero
83.6s Visually Complete

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#6 ETSY
1.97s Backend
4.4s Start Render
10.87s First CPU Idle
15.06s Largest Contentful Paint
15.1s Last Painted Hero
15.8s Visually Complete
28.94s Time To Interactive
38.83s Fully Loaded

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#7 WISH
3.69s Backend
4.3s Start Render
5.9s First CPU Idle
5.9s Time To Interactive
14.58s Largest Contentful Paint
15.4s Visually Complete
39.2s Last Painted Hero
65.52s Fully Loaded

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#8 LOWES
2.85s Backend
3.5s Start Render
18.54s Largest Contentful Paint
45.26s First CPU Idle
57.9s Visually Complete
64.3s Last Painted Hero
118.56s Time To Interactive
119.94s Fully Loaded

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#9 COSTCO
3.18s Backend
17.4s Start Render
29.25s Largest Contentful Paint
74.07s First CPU Idle
95.7s Visually Complete
118.91s Time To Interactive
120s Fully Loaded

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#10 ALIEXPRESS
2.19s Backend
13.7s Start Render
13.93s First CPU Idle
16.62s Largest Contentful Paint
45.6s Last Painted Hero
45.76s Time To Interactive
54s Visually Complete
68.56s Fully Loaded

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#11 KOHLS
4.24s Backend
9.4s Start Render
18.12s Largest Contentful Paint
23.01s First CPU Idle
68.3s Last Painted Hero
86.4s Visually Complete
111.72s Time To Interactive
119.85s Fully Loaded

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#12 SEARS
2.38s Backend
13.11s Start Render
35.67s First CPU Idle
35.67s Time To Interactive
38.78s Largest Contentful Paint
89.75s Last Painted Hero
89.75s Visually Complete
104.03s Fully Loaded

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