Page Speed Benchmarks

Page speed has a huge impact on user experience. Faster sites have been proven to have lower bounce rates, higher conversion rates, bigger shopping cart sizes, and happier users. In these dashboards, we rank industry-leading websites based on how fast their pages appear to load, from a user’s perspective. For each site, click through to see their detailed test results.

Tested every day on a desktop Chrome desktop browser with a fast connection (25Mbps/10Mbps 10ms RTT). Sites are sorted by Start Render which is when the first non-white content is painted in the browser.

RETAIL SITES IN USA ON A FAST CONNECTION

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#1 AMAZON
0.11s Backend
0.3s Start Render
0.51s Largest Contentful Paint
2.5s Last Painted Hero
6.75s First CPU Idle
6.75s Time To Interactive
18.1s Visually Complete
34.12s Fully Loaded

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#2 SEARS
0.24s Backend
0.5s Start Render
0.82s Largest Contentful Paint
3.9s Last Painted Hero
4.73s First CPU Idle
4.73s Time To Interactive
10.21s Fully Loaded
15.4s Visually Complete

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#3 WALMART
0.07s Backend
0.5s Start Render
0.62s Largest Contentful Paint
6.78s First CPU Idle
6.78s Time To Interactive
17.8s Last Painted Hero
17.8s Visually Complete
21.43s Fully Loaded

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#4 B&H
0.3s Backend
0.6s Start Render
0.67s Largest Contentful Paint
8.73s First CPU Idle
8.73s Time To Interactive
9.1s Fully Loaded
13.8s Last Painted Hero
13.9s Visually Complete

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#5 EBAY
0.24s Backend
0.6s Start Render
1.08s Largest Contentful Paint
7.97s First CPU Idle
7.97s Time To Interactive
68.2s Last Painted Hero
107.5s Visually Complete
144.39s Fully Loaded

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#6 LOWES
0.48s Backend
0.6s Start Render
0.88s Largest Contentful Paint
10.6s Last Painted Hero
10.6s Visually Complete
11.07s First CPU Idle
11.07s Time To Interactive
129.81s Fully Loaded

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#7 KOHLS
0.24s Backend
0.7s Start Render
1.48s Largest Contentful Paint
11.7s First CPU Idle
11.7s Time To Interactive
12.3s Visually Complete
13.75s Fully Loaded
17.6s Last Painted Hero

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#8 TARGET
0.21s Backend
0.7s Start Render
1.1s Last Painted Hero
1.98s Largest Contentful Paint
7.32s First CPU Idle
7.32s Time To Interactive
8.7s Visually Complete
9.08s Fully Loaded

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#9 ETSY
0.48s Backend
0.8s Start Render
1.4s Last Painted Hero
1.4s Visually Complete
1.58s Largest Contentful Paint
2.83s First CPU Idle
2.83s Time To Interactive
9.62s Fully Loaded

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#10 REI
0.15s Backend
0.8s Start Render
1.23s Largest Contentful Paint
1.9s Visually Complete
2.4s Last Painted Hero
8.44s First CPU Idle
8.44s Time To Interactive
18.28s Fully Loaded

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#11 COSTCO
0.11s Backend
1.1s Start Render
1.71s Largest Contentful Paint
6.32s First CPU Idle
6.32s Time To Interactive
8.1s Last Painted Hero
8.1s Visually Complete
19.23s Fully Loaded

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#12 HOME DEPOT
0.09s Backend
1.4s Start Render
1.72s Largest Contentful Paint
9.1s Visually Complete
9.2s Last Painted Hero
10.33s First CPU Idle
10.33s Time To Interactive
134.36s Fully Loaded

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#13 ALIEXPRESS
1.01s Backend
1.5s Start Render
2.42s Largest Contentful Paint
6.44s First CPU Idle
6.44s Time To Interactive
54.07s Fully Loaded
59.3s Last Painted Hero
59.3s Visually Complete

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#14 WISH
2.09s Backend
2.2s Start Render
2.49s Largest Contentful Paint
4.6s Last Painted Hero
5.9s Visually Complete
10.39s First CPU Idle
10.39s Time To Interactive
13.35s Fully Loaded

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