Page Speed Benchmarks

Page speed has a huge impact on user experience. Faster sites have been proven to have lower bounce rates, higher conversion rates, bigger shopping cart sizes, and happier users. In these dashboards, we rank industry-leading websites based on how fast their pages appear to load, from a user’s perspective. For each site, click through to see their detailed test results.

Tested every day on a desktop Chrome desktop browser with a fast connection (25Mbps/10Mbps 10ms RTT). Sites are sorted by Start Render which is when the first non-white content is painted in the browser.

RETAIL SITES IN USA ON A FAST CONNECTION

See full dashboard comparing all sites >

#1 LOWES
0.27s Backend
0.4s Start Render
0.74s Largest Contentful Paint
9.6s Last Painted Hero
11.7s Visually Complete
14.29s First CPU Idle
14.29s Time To Interactive
115.86s Fully Loaded

Explore why this site is the fastest >

#2 AMAZON
0.11s Backend
0.4s Start Render
0.71s Largest Contentful Paint
9.56s First CPU Idle
9.56s Time To Interactive
14.44s Fully Loaded
17.2s Last Painted Hero
17.2s Visually Complete

Explore this site >

#3 DELL
0.1s Backend
0.5s Start Render
0.66s Largest Contentful Paint
0.7s Last Painted Hero
1.6s Visually Complete
5.3s First CPU Idle
5.3s Time To Interactive
7.33s Fully Loaded

Explore this site >

#4 EBAY
0.22s Backend
0.5s Start Render
0.85s Largest Contentful Paint
8.75s First CPU Idle
8.75s Time To Interactive
11.08s Fully Loaded
16.3s Last Painted Hero
16.3s Visually Complete

Explore this site >

#5 IKEA
0.18s Backend
0.6s Start Render
1.32s Largest Contentful Paint
1.5s Last Painted Hero
8.2s Visually Complete
10.22s First CPU Idle
10.22s Time To Interactive
15.74s Fully Loaded

Explore this site >

#6 APPLE
0.11s Backend
0.6s Start Render
1.74s First CPU Idle
1.74s Time To Interactive
2.13s Fully Loaded
2.28s Largest Contentful Paint
2.5s Last Painted Hero
2.5s Visually Complete

Explore this site >

#7 LEGO
0.21s Backend
0.7s Start Render
3.48s Largest Contentful Paint
4.8s Last Painted Hero
4.8s Visually Complete
5.1s First CPU Idle
5.1s Time To Interactive
5.46s Fully Loaded

Explore this site >

#8 MACYS
0.32s Backend
0.8s Start Render
0.8s Last Painted Hero
0.86s Largest Contentful Paint
9.8s Visually Complete
11.24s First CPU Idle
11.24s Time To Interactive
20.2s Fully Loaded

Explore this site >

#9 ETSY
0.29s Backend
0.8s Start Render
1.1s Last Painted Hero
1.6s Visually Complete
1.9s Largest Contentful Paint
3.44s First CPU Idle
3.44s Time To Interactive
4.73s Fully Loaded

Explore this site >

#10 REI
0.16s Backend
0.9s Start Render
1.41s Largest Contentful Paint
2.3s Last Painted Hero
5.8s Visually Complete
11.55s First CPU Idle
11.55s Time To Interactive
15.06s Fully Loaded

Explore why this site is the slowest >

#11 TARGET
0.46s Backend
0.9s Start Render
2.1s Last Painted Hero
2.12s Largest Contentful Paint
8.73s First CPU Idle
8.73s Time To Interactive
9.5s Visually Complete
10.17s Fully Loaded

Explore this site >

#12 COSTCO
0.11s Backend
0.9s Start Render
3.9s Largest Contentful Paint
5s Visually Complete
7.9s First CPU Idle
7.9s Time To Interactive
8.91s Fully Loaded
11.6s Last Painted Hero

Explore this site >

#13 WALMART
0.07s Backend
1s Start Render
2.39s Largest Contentful Paint
3.3s Last Painted Hero
4.2s Visually Complete
5.77s First CPU Idle
5.77s Time To Interactive
19.52s Fully Loaded

Explore this site >

#14 KROGER
0.74s Backend
1.7s Start Render
2.04s Largest Contentful Paint
13.29s First CPU Idle
13.29s Time To Interactive
13.52s Fully Loaded
14.5s Visually Complete
14.6s Last Painted Hero

Explore this site >

#15 NIKE
0.96s Backend
2.1s Start Render
4.41s Largest Contentful Paint
8.6s Visually Complete
8.72s First CPU Idle
8.72s Time To Interactive
15.56s Fully Loaded
20.8s Last Painted Hero

Explore this site >

#16 HOME DEPOT
0.23s Backend
2.3s Start Render
10.19s Largest Contentful Paint
10.5s Last Painted Hero
11.5s Visually Complete
12.98s First CPU Idle
18.75s Time To Interactive
118.79s Fully Loaded

Explore this site >

#17 WISH
2.68s Backend
2.9s Start Render
3.42s Largest Contentful Paint
8.8s Last Painted Hero
8.8s Visually Complete
10.16s First CPU Idle
10.16s Time To Interactive
16.55s Fully Loaded

Explore this site >