SpeedCurve

Page Speed Benchmarks

Page speed has a huge impact on user experience. Faster sites have been proven to have lower bounce rates, higher conversion rates, bigger shopping cart sizes, and happier users. In these dashboards, we rank industry-leading websites based on how fast their pages appear to load, from a user’s perspective. For each site, click through to see their detailed test results.

Desktop Fast - Tested every day in Chrome with a fast connection (80Mbps/40Mbps 10ms RTT). Sites are sorted by Largest Contentful Paint which is when the largest element – usually image or video – in the viewport is rendered.

RETAIL SITES IN USA ON A DESKTOP FAST CONNECTION

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#1 AMAZON
0.09s Backend
0.62s Largest Contentful Paint
0.7s Start Render
0.7s Last Painted Hero
0.7s Visually Complete
0.76s First CPU Idle
0.76s Time To Interactive
10.79s Fully Loaded

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#2 DELL
0.09s Backend
0.4s Start Render
0.67s Largest Contentful Paint
2.7s Last Painted Hero
6.21s First CPU Idle
6.21s Time To Interactive
45.31s Fully Loaded
49.5s Visually Complete

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#3 B&H
0.31s Backend
0.83s Largest Contentful Paint
0.9s Start Render
3.25s First CPU Idle
3.25s Time To Interactive
18.8s Last Painted Hero
18.8s Visually Complete
22.6s Fully Loaded

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#4 WALMART
0.2s Backend
1.1s Start Render
1.14s Largest Contentful Paint
4.8s Last Painted Hero
4.8s Visually Complete
9.58s First CPU Idle
9.58s Time To Interactive
12.37s Fully Loaded

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#5 LEGO
0.23s Backend
0.9s Start Render
1.15s Largest Contentful Paint
4.5s Last Painted Hero
4.5s Visually Complete
5.3s First CPU Idle
5.3s Time To Interactive
5.59s Fully Loaded

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#6 ETSY
0.51s Backend
1.16s Largest Contentful Paint
1.2s Start Render
1.4s Last Painted Hero
1.5s Visually Complete
3.44s First CPU Idle
3.44s Time To Interactive
4.95s Fully Loaded

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#7 EBAY
0.26s Backend
0.8s Start Render
1.25s Largest Contentful Paint
6.29s First CPU Idle
6.29s Time To Interactive
8.72s Fully Loaded
13s Last Painted Hero
13s Visually Complete

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#8 CRATE AND BARREL
0.08s Backend
1.1s Start Render
1.27s Largest Contentful Paint
3.1s Last Painted Hero
3.1s Visually Complete
7.37s First CPU Idle
7.37s Time To Interactive
17.67s Fully Loaded

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#9 HOME DEPOT
0.01s Backend
1s Start Render
1.43s Largest Contentful Paint
7s Last Painted Hero
10.05s First CPU Idle
10.05s Time To Interactive
20s Visually Complete
31.25s Fully Loaded

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#10 REI
0.25s Backend
1.1s Start Render
1.43s Largest Contentful Paint
1.5s Visually Complete
2.9s Last Painted Hero
4.69s First CPU Idle
4.69s Time To Interactive
6.06s Fully Loaded

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#11 TARGET
0.52s Backend
1.7s Start Render
1.89s Largest Contentful Paint
1.9s Visually Complete
3.2s Last Painted Hero
8.04s First CPU Idle
8.04s Time To Interactive
11.83s Fully Loaded

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#12 APPLE
0.1s Backend
1s Start Render
1.66s First CPU Idle
1.66s Time To Interactive
2.06s Largest Contentful Paint
2.1s Last Painted Hero
2.1s Visually Complete
2.18s Fully Loaded

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#13 KROGER
1.05s Backend
1.9s Start Render
2.31s Largest Contentful Paint
4.2s Last Painted Hero
4.4s Visually Complete
8.45s First CPU Idle
8.45s Time To Interactive
11.92s Fully Loaded

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#14 LOWES
1.15s Backend
1.8s Start Render
2.36s Largest Contentful Paint
6s Last Painted Hero
14.29s First CPU Idle
14.29s Time To Interactive
16s Visually Complete
118.83s Fully Loaded

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#15 IKEA
0.18s Backend
0.8s Start Render
2.68s Largest Contentful Paint
7s Visually Complete
7.69s First CPU Idle
7.69s Time To Interactive
9.26s Fully Loaded
14.2s Last Painted Hero

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#16 NIKE
1.17s Backend
2.2s Start Render
5.29s Largest Contentful Paint
7.18s First CPU Idle
7.18s Time To Interactive
11.5s Last Painted Hero
11.5s Visually Complete
11.7s Fully Loaded

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#17 WISH
0.96s Backend
2s Start Render
6.49s Largest Contentful Paint
13.14s First CPU Idle
13.14s Time To Interactive
14.28s Fully Loaded
16.8s Last Painted Hero
16.8s Visually Complete

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#18 COSTCO
0.76s Backend
1.2s Start Render
8.5s Last Painted Hero
8.5s Visually Complete
16.58s First CPU Idle
16.58s Time To Interactive
16.97s Largest Contentful Paint
26.12s Fully Loaded

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