SpeedCurve

Page Speed Benchmarks

Page speed has a huge impact on user experience. Faster sites have been proven to have lower bounce rates, higher conversion rates, bigger shopping cart sizes, and happier users. In these dashboards, we rank industry-leading websites based on how fast their pages appear to load, from a user’s perspective. For each site, click through to see their detailed test results.

Desktop Fast - Tested every day in Chrome with a fast connection (80Mbps/40Mbps 10ms RTT). Sites are sorted by Largest Contentful Paint which is when the largest element – usually image or video – in the viewport is rendered.

RETAIL SITES IN USA ON A DESKTOP FAST CONNECTION

See full dashboard comparing all sites >

#1 B&H
0.25s Backend
0.5s Start Render
0.58s Largest Contentful Paint
2.22s First CPU Idle
2.22s Time To Interactive
28.21s Fully Loaded
29s Last Painted Hero
29s Visually Complete

Explore why this site is the fastest >

#2 DELL
0.09s Backend
0.4s Start Render
0.76s Largest Contentful Paint
4.2s Last Painted Hero
7s Visually Complete
10.15s First CPU Idle
10.15s Time To Interactive
18.94s Fully Loaded

Explore this site >

#3 AMAZON
0.17s Backend
0.6s Start Render
0.78s Largest Contentful Paint
5.5s Last Painted Hero
7.18s First CPU Idle
7.18s Time To Interactive
16.12s Fully Loaded
17s Visually Complete

Explore this site >

#4 WALMART
0.28s Backend
0.9s Start Render
0.9s Last Painted Hero
0.96s Largest Contentful Paint
1.5s Visually Complete
2.83s Fully Loaded
7.93s First CPU Idle
7.93s Time To Interactive

Explore this site >

#5 SEPHORA
0.09s Backend
0.7s Start Render
1.05s Largest Contentful Paint
22s Visually Complete
24.02s First CPU Idle
24.02s Time To Interactive
26.06s Fully Loaded

Explore this site >

#6 LOWES
0.24s Backend
0.4s Start Render
1.15s Largest Contentful Paint
6.5s Visually Complete
14.1s First CPU Idle
14.1s Time To Interactive
115.57s Fully Loaded
120s Last Painted Hero

Explore this site >

#7 HOME DEPOT
0.24s Backend
1.2s Start Render
1.24s Largest Contentful Paint
3.7s Last Painted Hero
10.28s First CPU Idle
10.28s Time To Interactive
23s Visually Complete
29.43s Fully Loaded

Explore this site >

#8 COSTCO
0.07s Backend
1.1s Start Render
1.36s Largest Contentful Paint
16s Last Painted Hero
17.6s Visually Complete
17.86s First CPU Idle
17.86s Time To Interactive
25.71s Fully Loaded

Explore this site >

#9 TARGET
0.4s Backend
1.4s Start Render
1.64s Largest Contentful Paint
6.7s Last Painted Hero
6.7s Visually Complete
9.32s First CPU Idle
9.32s Time To Interactive
12.44s Fully Loaded

Explore this site >

#10 STAPLES
0.7s Backend
1.4s Start Render
1.66s Largest Contentful Paint
9s Last Painted Hero
13.93s First CPU Idle
13.93s Time To Interactive
16s Visually Complete
119.67s Fully Loaded

Explore why this site is the slowest >

#11 APPLE
0.09s Backend
0.4s Start Render
1.08s First CPU Idle
1.08s Time To Interactive
1.6s Last Painted Hero
1.93s Fully Loaded
1.99s Largest Contentful Paint
5s Visually Complete

Explore this site >

#12 CRATE AND BARREL
0.12s Backend
1.7s Start Render
2.37s Largest Contentful Paint
4.5s Last Painted Hero
4.5s Visually Complete
9.94s First CPU Idle
9.94s Time To Interactive
31.08s Fully Loaded

Explore this site >

#13 KROGER
1.72s Backend
2.4s Start Render
2.48s Largest Contentful Paint
11.5s First CPU Idle
11.5s Time To Interactive
15.37s Fully Loaded
16.9s Last Painted Hero
16.9s Visually Complete

Explore this site >

#14 IKEA
0.12s Backend
1.8s Start Render
2.4s Visually Complete
2.56s Largest Contentful Paint
4.9s Last Painted Hero
8.11s First CPU Idle
8.11s Time To Interactive
9.17s Fully Loaded

Explore this site >

#15 EBAY
0.48s Backend
0.7s Start Render
3.11s Largest Contentful Paint
7.6s First CPU Idle
7.6s Time To Interactive
11.43s Fully Loaded
16.4s Last Painted Hero
16.4s Visually Complete

Explore this site >

#16 WISH
1.23s Backend
1.7s Start Render
4.87s Largest Contentful Paint
5.2s Last Painted Hero
10.7s First CPU Idle
10.7s Time To Interactive
13.6s Visually Complete
15.36s Fully Loaded

Explore this site >

#17 NIKE
0.34s Backend
1.8s Start Render
4.5s Last Painted Hero
4.6s Visually Complete
4.91s Largest Contentful Paint
8.08s First CPU Idle
8.08s Time To Interactive
9s Fully Loaded

Explore this site >

#18 LEGO
0.83s Backend
1.5s Start Render
2.37s Largest Contentful Paint
6.59s First CPU Idle
6.59s Time To Interactive
7s Last Painted Hero
7s Visually Complete
7.15s Fully Loaded

Explore this site >