SpeedCurve

Page Speed Benchmarks

Page speed has a huge impact on user experience. Faster sites have been proven to have lower bounce rates, higher conversion rates, bigger shopping cart sizes, and happier users. In these dashboards, we rank industry-leading websites based on how fast their pages appear to load, from a user’s perspective. For each site, click through to see their detailed test results.

Desktop Fast - Tested every day in Chrome with a fast connection (80Mbps/40Mbps 10ms RTT). Sites are sorted by Largest Contentful Paint which is when the largest element – usually image or video – in the viewport is rendered.

RETAIL SITES IN USA ON A DESKTOP FAST CONNECTION

See full dashboard comparing all sites >

#1 APPLE
0.12s Backend
0.6s Start Render
0.9s Largest Contentful Paint
1.49s First CPU Idle
1.49s Time To Interactive
1.7s Fully Loaded
1.9s Last Painted Hero
3.7s Visually Complete

Explore why this site is the fastest >

#2 DELL
0.26s Backend
0.6s Start Render
0.97s Largest Contentful Paint
2.8s Last Painted Hero
7.8s First CPU Idle
7.8s Time To Interactive
47.12s Fully Loaded
49.8s Visually Complete

Explore this site >

#3 B&H
0.27s Backend
1s Start Render
1.03s Largest Contentful Paint
4.24s First CPU Idle
4.24s Time To Interactive
39.19s Fully Loaded
39.6s Last Painted Hero
39.6s Visually Complete

Explore this site >

#4 EBAY
0.27s Backend
0.6s Start Render
1s Visually Complete
1.06s Largest Contentful Paint
1.6s Last Painted Hero
3.62s First CPU Idle
3.62s Time To Interactive
7.36s Fully Loaded

Explore this site >

#5 LEGO
0.13s Backend
0.7s Start Render
1.1s Largest Contentful Paint
4.01s First CPU Idle
4.01s Time To Interactive
4.1s Last Painted Hero
4.1s Visually Complete
5s Fully Loaded

Explore this site >

#6 ETSY
0.42s Backend
1s Start Render
1.18s Largest Contentful Paint
1.2s Last Painted Hero
1.3s Visually Complete
2.67s First CPU Idle
2.67s Time To Interactive
6.78s Fully Loaded

Explore this site >

#7 WALMART
0.14s Backend
1.1s Start Render
1.22s Largest Contentful Paint
3.6s Last Painted Hero
4.1s Visually Complete
8.19s First CPU Idle
8.19s Time To Interactive
10.41s Fully Loaded

Explore this site >

#8 COSTCO
0.17s Backend
0.7s Start Render
1.23s Largest Contentful Paint
10.5s Last Painted Hero
10.5s Visually Complete
10.89s Fully Loaded
10.94s First CPU Idle
10.94s Time To Interactive

Explore this site >

#9 REI
0.44s Backend
1.1s Start Render
1.33s Largest Contentful Paint
4.2s Last Painted Hero
5.36s First CPU Idle
5.36s Time To Interactive
6.63s Fully Loaded
11.6s Visually Complete

Explore this site >

#10 CRATE AND BARREL
0.15s Backend
1.3s Start Render
1.64s Largest Contentful Paint
3.7s Last Painted Hero
3.7s Visually Complete
8.22s First CPU Idle
8.22s Time To Interactive
18.15s Fully Loaded

Explore why this site is the slowest >

#11 LOWES
0.55s Backend
1.7s Start Render
1.74s Largest Contentful Paint
7.5s Last Painted Hero
16.94s First CPU Idle
16.94s Time To Interactive
33s Visually Complete
115.75s Fully Loaded

Explore this site >

#12 TARGET
0.6s Backend
1.9s Start Render
1.97s Largest Contentful Paint
5s Last Painted Hero
8.98s First CPU Idle
8.98s Time To Interactive
9s Visually Complete
14.81s Fully Loaded

Explore this site >

#13 KROGER
1.05s Backend
2.1s Start Render
2.18s Largest Contentful Paint
4.1s Last Painted Hero
4.2s Visually Complete
8.32s First CPU Idle
8.32s Time To Interactive
11.57s Fully Loaded

Explore this site >

#14 HOME DEPOT
0.07s Backend
1.7s Start Render
2.18s Largest Contentful Paint
6.6s Last Painted Hero
12.69s First CPU Idle
12.69s Time To Interactive
17.5s Visually Complete
37.23s Fully Loaded

Explore this site >

#15 IKEA
0.11s Backend
1s Start Render
2.27s Largest Contentful Paint
10.5s Last Painted Hero
10.5s Visually Complete
13.05s First CPU Idle
13.05s Time To Interactive
17.16s Fully Loaded

Explore this site >

#16 NIKE
0.49s Backend
1.9s Start Render
4.33s Largest Contentful Paint
6.35s First CPU Idle
6.35s Time To Interactive
10.5s Last Painted Hero
10.5s Visually Complete
10.84s Fully Loaded

Explore this site >

#17 WISH
1.03s Backend
2.4s Start Render
6.36s Largest Contentful Paint
8s Last Painted Hero
13.03s First CPU Idle
13.03s Time To Interactive
15.2s Visually Complete
22.55s Fully Loaded

Explore this site >

#18 AMAZON
0.14s Backend
0.4s Start Render
8s Last Painted Hero
10.03s First CPU Idle
10.03s Time To Interactive
13.75s Largest Contentful Paint
41.4s Visually Complete
118.77s Fully Loaded

Explore this site >