SpeedCurve

Page Speed Benchmarks

Page speed has a huge impact on user experience. Faster sites have been proven to have lower bounce rates, higher conversion rates, bigger shopping cart sizes, and happier users. In these dashboards, we rank industry-leading websites based on how fast their pages appear to load, from a user’s perspective. For each site, click through to see their detailed test results.

Desktop Fast - Tested every day in Chrome with a fast connection (80Mbps/40Mbps 10ms RTT). Sites are sorted by Backend which is when the first byte of the base HTML is received by the browser (AKA Time to First Byte).

RETAIL SITES IN USA ON A DESKTOP FAST CONNECTION

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#1 APPLE
0.09s Backend
1.7s Start Render
2.12s First CPU Idle
2.12s Time To Interactive
2.14s Fully Loaded
2.21s Largest Contentful Paint
2.3s Last Painted Hero
2.3s Visually Complete

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#2 WALMART
0.09s Backend
0.7s Start Render
0.79s Largest Contentful Paint
4.69s First CPU Idle
4.69s Time To Interactive
8.2s Visually Complete
8.3s Last Painted Hero
12.16s Fully Loaded

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#3 REI
0.1s Backend
1s Start Render
1.58s Largest Contentful Paint
7.2s Last Painted Hero
8.31s First CPU Idle
8.31s Time To Interactive
8.34s Fully Loaded
9.8s Visually Complete

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#4 CRATE AND BARREL
0.11s Backend
1.55s Largest Contentful Paint
1.8s Start Render
4.1s Last Painted Hero
4.1s Visually Complete
10.76s First CPU Idle
10.76s Time To Interactive
13.16s Fully Loaded

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#5 AMAZON
0.11s Backend
0.7s Start Render
0.7s Largest Contentful Paint
5.33s First CPU Idle
5.33s Time To Interactive
19.02s Fully Loaded
20.9s Last Painted Hero
20.9s Visually Complete

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#6 TARGET
0.17s Backend
1.55s Largest Contentful Paint
1.6s Start Render
1.6s Visually Complete
3.6s Last Painted Hero
11.38s First CPU Idle
11.38s Time To Interactive
14.54s Fully Loaded

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#7 LEGO
0.17s Backend
1.1s Start Render
3.02s Largest Contentful Paint
4.9s Last Painted Hero
4.9s Visually Complete
5.34s First CPU Idle
5.34s Time To Interactive
5.66s Fully Loaded

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#8 HOME DEPOT
0.2s Backend
1.41s Largest Contentful Paint
2.7s Start Render
14.58s First CPU Idle
14.58s Time To Interactive
36.9s Last Painted Hero
115.2s Visually Complete
118.44s Fully Loaded

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#9 DELL
0.21s Backend
1.1s Start Render
1.44s Largest Contentful Paint
7.46s First CPU Idle
7.46s Time To Interactive
26s Last Painted Hero
44.93s Fully Loaded
49.9s Visually Complete

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#10 COSTCO
0.26s Backend
1.1s Start Render
1.15s Largest Contentful Paint
7.7s Last Painted Hero
9.4s Visually Complete
10.13s Fully Loaded
10.47s First CPU Idle
10.47s Time To Interactive

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#11 EBAY
0.26s Backend
1.2s Start Render
1.39s Largest Contentful Paint
5.81s First CPU Idle
5.81s Time To Interactive
8.97s Fully Loaded
13.2s Last Painted Hero
13.4s Visually Complete

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#12 B&H
0.28s Backend
0.85s Largest Contentful Paint
0.9s Start Render
3.79s First CPU Idle
3.79s Time To Interactive
12.71s Fully Loaded
17.9s Last Painted Hero
17.9s Visually Complete

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#13 ETSY
0.39s Backend
1.06s Largest Contentful Paint
1.2s Start Render
1.5s Last Painted Hero
1.5s Visually Complete
3.4s First CPU Idle
3.4s Time To Interactive
3.71s Fully Loaded

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#14 IKEA
0.58s Backend
1.5s Start Render
2.4s Largest Contentful Paint
5.5s Last Painted Hero
5.5s Visually Complete
7.4s First CPU Idle
7.4s Time To Interactive
9.03s Fully Loaded

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#15 LOWES
0.74s Backend
1.5s Largest Contentful Paint
1.6s Start Render
1.6s Last Painted Hero
19.39s First CPU Idle
19.39s Time To Interactive
32.5s Visually Complete
118.98s Fully Loaded

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#16 NIKE
0.78s Backend
1.9s Start Render
4.85s Largest Contentful Paint
5.1s Last Painted Hero
5.1s Visually Complete
7.71s First CPU Idle
7.71s Time To Interactive
14.95s Fully Loaded

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#17 KROGER
1.05s Backend
2.3s Start Render
7.34s Largest Contentful Paint
7.6s Last Painted Hero
7.6s Visually Complete
9.28s First CPU Idle
9.28s Time To Interactive
12.58s Fully Loaded

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#18 WISH
1.56s Backend
2.7s Start Render
6.57s Largest Contentful Paint
18.48s First CPU Idle
18.48s Time To Interactive
24.07s Fully Loaded
26.9s Visually Complete
27s Last Painted Hero

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