SpeedCurve

Page Speed Benchmarks

Page speed has a huge impact on user experience. Faster sites have been proven to have lower bounce rates, higher conversion rates, bigger shopping cart sizes, and happier users. In these dashboards, we rank industry-leading websites based on how fast their pages appear to load, from a user’s perspective. For each site, click through to see their detailed test results.

Desktop Fast - Tested every day in Chrome with a fast connection (80Mbps/40Mbps 10ms RTT). Sites are sorted by Backend which is when the first byte of the base HTML is received by the browser (AKA Time to First Byte).

RETAIL SITES IN USA ON A DESKTOP FAST CONNECTION

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#1 APPLE
0.09s Backend
1s Start Render
1.02s First CPU Idle
1.02s Time To Interactive
1.73s Fully Loaded
1.78s Largest Contentful Paint
1.8s Last Painted Hero
1.8s Visually Complete

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#2 CRATE AND BARREL
0.1s Backend
1.2s Start Render
1.58s Largest Contentful Paint
3.3s Last Painted Hero
3.3s Visually Complete
6.52s First CPU Idle
6.52s Time To Interactive
31.72s Fully Loaded

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#3 WALMART
0.13s Backend
1.1s Start Render
1.16s Largest Contentful Paint
3.5s Last Painted Hero
3.9s Visually Complete
7.56s First CPU Idle
7.56s Time To Interactive
12.03s Fully Loaded

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#4 IKEA
0.13s Backend
0.6s Start Render
2.27s Largest Contentful Paint
3.3s Last Painted Hero
3.4s Visually Complete
10.22s First CPU Idle
10.22s Time To Interactive
23.61s Fully Loaded

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#5 AMAZON
0.13s Backend
0.5s Start Render
0.65s Largest Contentful Paint
5.1s First CPU Idle
5.1s Time To Interactive
25.36s Fully Loaded
28s Last Painted Hero
28s Visually Complete

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#6 SEPHORA
0.14s Backend
0.8s Start Render
0.98s Largest Contentful Paint
3.1s Last Painted Hero
9.4s Visually Complete
11.01s First CPU Idle
11.01s Time To Interactive
25.29s Fully Loaded

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#7 NIKE
0.16s Backend
1.6s Start Render
10.35s First CPU Idle
10.35s Time To Interactive
13.86s Largest Contentful Paint
23s Visually Complete
23.17s Fully Loaded

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#8 B&H
0.2s Backend
0.5s Start Render
0.6s Last Painted Hero
0.62s Largest Contentful Paint
3.05s First CPU Idle
3.05s Time To Interactive
16.33s Fully Loaded
20s Visually Complete

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#9 COSTCO
0.22s Backend
1.2s Start Render
4.9s Visually Complete
8.98s Largest Contentful Paint
12.8s Last Painted Hero
15.59s First CPU Idle
15.59s Time To Interactive
16.99s Fully Loaded

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#10 DELL
0.23s Backend
0.5s Start Render
0.85s Largest Contentful Paint
7.13s First CPU Idle
7.13s Time To Interactive
26s Last Painted Hero
46.05s Fully Loaded
49.7s Visually Complete

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#11 EBAY
0.33s Backend
0.9s Start Render
1.49s Largest Contentful Paint
4.75s First CPU Idle
4.75s Time To Interactive
10.82s Fully Loaded
14.8s Last Painted Hero
14.8s Visually Complete

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#12 HOME DEPOT
0.41s Backend
2.1s Start Render
2.59s Largest Contentful Paint
6.6s Last Painted Hero
14.29s First CPU Idle
14.29s Time To Interactive
24s Visually Complete
40.75s Fully Loaded

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#13 TARGET
0.53s Backend
1.89s Largest Contentful Paint
1.9s Start Render
5.2s Last Painted Hero
5.5s Visually Complete
8.3s First CPU Idle
8.3s Time To Interactive
13.66s Fully Loaded

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#14 REI
0.55s Backend
1.5s Start Render
2.1s Largest Contentful Paint
2.1s Visually Complete
3.3s Last Painted Hero
6.13s First CPU Idle
6.13s Time To Interactive
7.39s Fully Loaded

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#15 ETSY
0.65s Backend
1.2s Start Render
1.21s Largest Contentful Paint
1.4s Last Painted Hero
1.4s Visually Complete
3.15s First CPU Idle
3.15s Time To Interactive
13.35s Fully Loaded

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#16 WISH
1.27s Backend
2.3s Start Render
6.01s Largest Contentful Paint
6.5s Last Painted Hero
11.66s First CPU Idle
11.66s Time To Interactive
14.5s Visually Complete
22.76s Fully Loaded

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#17 KROGER
1.46s Backend
2.43s Largest Contentful Paint
2.5s Start Render
8.5s Last Painted Hero
9.7s Visually Complete
11.49s First CPU Idle
11.49s Time To Interactive
15.07s Fully Loaded

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#18 LEGO
1.47s Backend
2.36s Largest Contentful Paint
2.4s Start Render
6.94s Fully Loaded
7.09s First CPU Idle
7.09s Time To Interactive
7.1s Last Painted Hero
7.1s Visually Complete

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#19 LOWES
1.47s Backend
2s Start Render
3.2s Largest Contentful Paint
18.7s Last Painted Hero
20.28s First CPU Idle
20.28s Time To Interactive
21.4s Visually Complete
43.12s Fully Loaded

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