SpeedCurve

Page Speed Benchmarks

Page speed has a huge impact on user experience. Faster sites have been proven to have lower bounce rates, higher conversion rates, bigger shopping cart sizes, and happier users. In these dashboards, we rank industry-leading websites based on how fast their pages appear to load, from a user’s perspective. For each site, click through to see their detailed test results.

Desktop Fast - Tested every day in Chrome with a fast connection (80Mbps/40Mbps 10ms RTT). Sites are sorted by Backend which is when the first byte of the base HTML is received by the browser (AKA Time to First Byte).

RETAIL SITES IN USA ON A DESKTOP FAST CONNECTION

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#1 HOME DEPOT
0.02s Backend
1.3s Start Render
1.63s Largest Contentful Paint
5.3s Last Painted Hero
11.49s First CPU Idle
11.49s Time To Interactive
65s Visually Complete
118.52s Fully Loaded

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#2 APPLE
0.09s Backend
0.5s Start Render
1.39s First CPU Idle
1.39s Time To Interactive
1.6s Last Painted Hero
1.62s Fully Loaded
1.66s Largest Contentful Paint
2.3s Visually Complete

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#3 IKEA
0.11s Backend
0.8s Start Render
2.36s Largest Contentful Paint
3.8s Visually Complete
11.03s First CPU Idle
11.03s Time To Interactive
24.4s Fully Loaded
29.4s Last Painted Hero

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#4 AMAZON
0.11s Backend
0.5s Start Render
4.46s First CPU Idle
4.46s Time To Interactive
5.03s Largest Contentful Paint
19.52s Fully Loaded
22.2s Last Painted Hero
22.2s Visually Complete

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#5 DELL
0.13s Backend
0.4s Start Render
1.22s Largest Contentful Paint
2.6s Last Painted Hero
7.06s First CPU Idle
7.06s Time To Interactive
45.89s Fully Loaded
49.6s Visually Complete

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#6 WALMART
0.13s Backend
1.18s Largest Contentful Paint
1.2s Start Render
4.6s Last Painted Hero
5s Visually Complete
8.33s First CPU Idle
8.33s Time To Interactive
13.35s Fully Loaded

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#7 LEGO
0.14s Backend
0.9s Start Render
1.02s Largest Contentful Paint
4.1s First CPU Idle
4.1s Time To Interactive
4.2s Last Painted Hero
4.2s Visually Complete
4.88s Fully Loaded

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#8 CRATE AND BARREL
0.17s Backend
1.2s Start Render
1.48s Largest Contentful Paint
4s Last Painted Hero
4s Visually Complete
10.05s First CPU Idle
10.05s Time To Interactive
19.1s Fully Loaded

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#9 REI
0.19s Backend
1s Start Render
1.43s Largest Contentful Paint
5.28s First CPU Idle
5.28s Time To Interactive
6.5s Last Painted Hero
6.5s Visually Complete
6.53s Fully Loaded

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#10 COSTCO
0.22s Backend
0.8s Start Render
5.23s Largest Contentful Paint
12.7s Last Painted Hero
12.7s Visually Complete
13.7s First CPU Idle
13.7s Time To Interactive
14.75s Fully Loaded

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#11 NIKE
0.24s Backend
1.5s Start Render
3.78s Largest Contentful Paint
6.18s First CPU Idle
6.18s Time To Interactive
10.4s Fully Loaded
10.4s Last Painted Hero
10.4s Visually Complete

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#12 B&H
0.27s Backend
0.9s Start Render
0.96s Largest Contentful Paint
3.89s First CPU Idle
3.89s Time To Interactive
38.55s Fully Loaded
39s Last Painted Hero
39s Visually Complete

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#13 EBAY
0.28s Backend
0.7s Start Render
1.25s Largest Contentful Paint
4.17s First CPU Idle
4.17s Time To Interactive
8.03s Fully Loaded
10.4s Last Painted Hero
10.4s Visually Complete

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#14 ETSY
0.41s Backend
0.9s Start Render
1.3s Last Painted Hero
1.3s Visually Complete
1.31s Largest Contentful Paint
3.85s First CPU Idle
3.85s Time To Interactive
4.47s Fully Loaded

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#15 TARGET
0.6s Backend
1.7s Start Render
2.03s Largest Contentful Paint
5.4s Last Painted Hero
5.6s Visually Complete
9.78s First CPU Idle
9.78s Time To Interactive
13.73s Fully Loaded

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#16 LOWES
0.71s Backend
1.6s Start Render
1.9s Last Painted Hero
1.93s Largest Contentful Paint
17.75s First CPU Idle
17.75s Time To Interactive
29s Visually Complete
115.6s Fully Loaded

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#17 WISH
1.08s Backend
2.2s Start Render
6.77s Largest Contentful Paint
8.5s Last Painted Hero
12.76s First CPU Idle
12.76s Time To Interactive
15s Visually Complete
22.92s Fully Loaded

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#18 KROGER
1.1s Backend
1.8s Start Render
2.17s Largest Contentful Paint
3.9s Last Painted Hero
4.4s Visually Complete
7.63s First CPU Idle
7.63s Time To Interactive
10.94s Fully Loaded

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