SpeedCurve

Page Speed Benchmarks

Page speed has a huge impact on user experience. Faster sites have been proven to have lower bounce rates, higher conversion rates, bigger shopping cart sizes, and happier users. In these dashboards, we rank industry-leading websites based on how fast their pages appear to load, from a user’s perspective. For each site, click through to see their detailed test results.

Desktop Fast - Tested every day in Chrome with a fast connection (80Mbps/40Mbps 10ms RTT). Sites are sorted by Backend which is when the first byte of the base HTML is received by the browser (AKA Time to First Byte).

RETAIL SITES IN USA ON A DESKTOP FAST CONNECTION

See full dashboard comparing all sites >

#1 SEPHORA
0.09s Backend
0.7s Start Render
0.97s Largest Contentful Paint
22s Visually Complete
24.01s First CPU Idle
24.01s Time To Interactive
24.08s Fully Loaded

Explore why this site is the fastest >

#2 WALMART
0.1s Backend
1.2s Start Render
2.69s Largest Contentful Paint
4.1s Last Painted Hero
4.1s Visually Complete
5.02s First CPU Idle
5.02s Time To Interactive
6.78s Fully Loaded

Explore this site >

#3 APPLE
0.1s Backend
0.9s Start Render
0.94s Largest Contentful Paint
1.11s First CPU Idle
1.11s Time To Interactive
1.99s Fully Loaded
5.7s Visually Complete
6.5s Last Painted Hero

Explore this site >

#4 LEGO
0.1s Backend
1.2s Start Render
2.7s Largest Contentful Paint
4.4s Last Painted Hero
4.4s Visually Complete
4.54s First CPU Idle
4.54s Time To Interactive
4.67s Fully Loaded

Explore this site >

#5 CRATE AND BARREL
0.12s Backend
1.4s Start Render
1.69s Largest Contentful Paint
4.3s Last Painted Hero
10.99s First CPU Idle
10.99s Time To Interactive
12s Visually Complete
69.68s Fully Loaded

Explore this site >

#6 IKEA
0.12s Backend
0.8s Start Render
2.08s Largest Contentful Paint
4.3s Last Painted Hero
7.2s Visually Complete
11.68s First CPU Idle
24.77s Time To Interactive
24.8s Fully Loaded

Explore this site >

#7 HOME DEPOT
0.14s Backend
0.8s Start Render
1.16s Largest Contentful Paint
7.5s Last Painted Hero
15.81s First CPU Idle
15.81s Time To Interactive
30.6s Visually Complete
32.99s Fully Loaded

Explore this site >

#8 DELL
0.14s Backend
0.4s Start Render
1.25s Largest Contentful Paint
3.2s Last Painted Hero
7.82s First CPU Idle
7.82s Time To Interactive
33.1s Visually Complete
46.62s Fully Loaded

Explore this site >

#9 B&H
0.15s Backend
0.5s Start Render
0.54s Largest Contentful Paint
2.34s First CPU Idle
2.34s Time To Interactive
18.73s Fully Loaded
19s Last Painted Hero
20s Visually Complete

Explore this site >

#10 AMAZON
0.18s Backend
0.6s Start Render
0.71s Largest Contentful Paint
2.9s Last Painted Hero
4.21s First CPU Idle
4.21s Time To Interactive
11.12s Fully Loaded
12s Visually Complete

Explore why this site is the slowest >

#11 NIKE
0.2s Backend
1.5s Start Render
5.06s Largest Contentful Paint
14.23s First CPU Idle
14.23s Time To Interactive
18s Last Painted Hero
18s Visually Complete
18.85s Fully Loaded

Explore this site >

#12 COSTCO
0.26s Backend
1.1s Start Render
1.6s Visually Complete
6.69s Largest Contentful Paint
11s Last Painted Hero
13.13s First CPU Idle
13.13s Time To Interactive
13.33s Fully Loaded

Explore this site >

#13 EBAY
0.36s Backend
0.6s Start Render
3.41s Largest Contentful Paint
6.35s First CPU Idle
6.35s Time To Interactive
12.27s Fully Loaded
16.3s Last Painted Hero
16.3s Visually Complete

Explore this site >

#14 LOWES
0.43s Backend
1s Start Render
1.7s Last Painted Hero
1.9s Largest Contentful Paint
10.7s Visually Complete
13.71s First CPU Idle
13.71s Time To Interactive
39.96s Fully Loaded

Explore this site >

#15 TARGET
0.48s Backend
1.5s Start Render
1.76s Largest Contentful Paint
5.8s Last Painted Hero
9.5s Visually Complete
10.53s First CPU Idle
10.53s Time To Interactive
15.82s Fully Loaded

Explore this site >

#16 REI
0.53s Backend
1.2s Start Render
1.58s Largest Contentful Paint
2.8s Last Painted Hero
6s First CPU Idle
6s Time To Interactive
7s Visually Complete
7.05s Fully Loaded

Explore this site >

#17 STAPLES
0.59s Backend
1s Start Render
1.45s Largest Contentful Paint
12.87s First CPU Idle
12.87s Time To Interactive
14.1s Last Painted Hero
17.6s Visually Complete
119.97s Fully Loaded

Explore this site >

#18 WISH
1.2s Backend
2.3s Start Render
6.5s Last Painted Hero
6.54s Largest Contentful Paint
12.65s First CPU Idle
12.65s Time To Interactive
14.7s Visually Complete
23.04s Fully Loaded

Explore this site >

#19 KROGER
1.34s Backend
2.39s Largest Contentful Paint
2.4s Start Render
8.7s Last Painted Hero
10.6s Visually Complete
14.73s First CPU Idle
14.73s Time To Interactive
17.93s Fully Loaded

Explore this site >