SpeedCurve

Page Speed Benchmarks

Page speed has a huge impact on user experience. Faster sites have been proven to have lower bounce rates, higher conversion rates, bigger shopping cart sizes, and happier users. In these dashboards, we rank industry-leading websites based on how fast their pages appear to load, from a user’s perspective. For each site, click through to see their detailed test results.

Desktop Fast - Tested every day in Chrome with a fast connection (80Mbps/40Mbps 10ms RTT). Sites are sorted by Backend which is when the first byte of the base HTML is received by the browser (AKA Time to First Byte).

RETAIL SITES IN USA ON A DESKTOP FAST CONNECTION

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#1 HOME DEPOT
0.02s Backend
1.2s Start Render
1.28s Largest Contentful Paint
4.8s Last Painted Hero
13.02s First CPU Idle
13.02s Time To Interactive
39.09s Fully Loaded
44s Visually Complete

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#2 WALMART
0.08s Backend
0.7s Start Render
1.23s Largest Contentful Paint
3.8s Last Painted Hero
4.2s Visually Complete
8.04s First CPU Idle
8.04s Time To Interactive
12.05s Fully Loaded

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#3 APPLE
0.09s Backend
0.5s Start Render
0.8s Last Painted Hero
1.33s First CPU Idle
1.33s Time To Interactive
1.5s Visually Complete
1.51s Fully Loaded
1.59s Largest Contentful Paint

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#4 IKEA
0.1s Backend
0.9s Start Render
2.17s Largest Contentful Paint
3.6s Last Painted Hero
3.7s Visually Complete
10.44s First CPU Idle
10.44s Time To Interactive
13.69s Fully Loaded

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#5 CRATE AND BARREL
0.11s Backend
1.3s Start Render
1.5s Largest Contentful Paint
3.7s Last Painted Hero
3.7s Visually Complete
8.54s First CPU Idle
8.54s Time To Interactive
17.88s Fully Loaded

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#6 AMAZON
0.12s Backend
0.4s Start Render
0.72s Largest Contentful Paint
7.54s First CPU Idle
7.54s Time To Interactive
31.21s Fully Loaded
34.8s Last Painted Hero
34.8s Visually Complete

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#7 LEGO
0.13s Backend
0.8s Start Render
1.21s Largest Contentful Paint
4.5s Last Painted Hero
4.5s Visually Complete
4.63s First CPU Idle
4.63s Time To Interactive
5.16s Fully Loaded

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#8 DELL
0.16s Backend
0.5s Start Render
1.34s Largest Contentful Paint
2.7s Last Painted Hero
6.63s First CPU Idle
6.63s Time To Interactive
45.62s Fully Loaded
49.6s Visually Complete

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#9 B&H
0.25s Backend
0.6s Start Render
0.67s Largest Contentful Paint
3.22s First CPU Idle
3.22s Time To Interactive
23.68s Fully Loaded
24s Last Painted Hero
28.7s Visually Complete

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#10 COSTCO
0.3s Backend
0.7s Start Render
7.89s First CPU Idle
7.89s Time To Interactive
8.1s Last Painted Hero
8.1s Visually Complete
8.11s Largest Contentful Paint
15.4s Fully Loaded

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#11 EBAY
0.33s Backend
0.8s Start Render
1.21s Largest Contentful Paint
1.7s Last Painted Hero
1.7s Visually Complete
4.19s First CPU Idle
4.19s Time To Interactive
7.84s Fully Loaded

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#12 REI
0.34s Backend
0.9s Start Render
1.33s Largest Contentful Paint
2.6s Last Painted Hero
4.41s First CPU Idle
4.41s Time To Interactive
5.74s Fully Loaded
8.8s Visually Complete

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#13 ETSY
0.44s Backend
1.3s Start Render
1.34s Largest Contentful Paint
1.4s Last Painted Hero
1.5s Visually Complete
3.06s First CPU Idle
3.06s Time To Interactive
4.49s Fully Loaded

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#14 NIKE
0.5s Backend
2.2s Start Render
4.05s Largest Contentful Paint
12.59s First CPU Idle
12.59s Time To Interactive
16.01s Fully Loaded
17s Last Painted Hero
17s Visually Complete

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#15 TARGET
0.58s Backend
1.9s Start Render
1.99s Largest Contentful Paint
3.8s Last Painted Hero
3.8s Visually Complete
10.02s First CPU Idle
10.02s Time To Interactive
14.79s Fully Loaded

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#16 KROGER
0.87s Backend
1.9s Start Render
1.96s Largest Contentful Paint
8.7s Last Painted Hero
10.4s Visually Complete
10.92s First CPU Idle
10.92s Time To Interactive
14.82s Fully Loaded

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#17 LOWES
0.91s Backend
2s Start Render
2.4s Last Painted Hero
4.8s Largest Contentful Paint
8s Visually Complete
15.42s First CPU Idle
15.42s Time To Interactive
119.74s Fully Loaded

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#18 WISH
1.14s Backend
2.2s Start Render
6.38s Largest Contentful Paint
8.5s Last Painted Hero
14.23s First CPU Idle
14.23s Time To Interactive
15.1s Visually Complete
22.82s Fully Loaded

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