SpeedCurve

Page Speed Benchmarks

Page speed has a huge impact on user experience. Faster sites have been proven to have lower bounce rates, higher conversion rates, bigger shopping cart sizes, and happier users. In these dashboards, we rank industry-leading websites based on how fast their pages appear to load, from a user’s perspective. For each site, click through to see their detailed test results.

Desktop Fast - Tested every day in Chrome with a fast connection (80Mbps/40Mbps 10ms RTT). Sites are sorted by Backend which is when the first byte of the base HTML is received by the browser (AKA Time to First Byte).

RETAIL SITES IN USA ON A DESKTOP FAST CONNECTION

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#1 COSTCO
0.07s Backend
0.9s Start Render
1.58s Largest Contentful Paint
16s Last Painted Hero
16s Visually Complete
16.73s First CPU Idle
16.73s Time To Interactive
20.31s Fully Loaded

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#2 AMAZON
0.08s Backend
0.2s Start Render
0.2s First CPU Idle
0.2s Time To Interactive
0.2s Last Painted Hero
0.2s Visually Complete
0.24s Fully Loaded
0.24s Largest Contentful Paint

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#3 SEPHORA
0.12s Backend
0.5s Start Render
1.08s Largest Contentful Paint
22.6s Visually Complete
24.67s First CPU Idle
24.67s Time To Interactive
24.74s Fully Loaded

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#4 DELL
0.12s Backend
0.4s Start Render
0.95s Largest Contentful Paint
4.2s Last Painted Hero
7s Visually Complete
9.5s First CPU Idle
9.5s Time To Interactive
18.36s Fully Loaded

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#5 WALMART
0.15s Backend
1.09s Largest Contentful Paint
1.1s Start Render
6.31s First CPU Idle
6.31s Time To Interactive
8.54s Fully Loaded
11.6s Last Painted Hero
11.6s Visually Complete

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#6 IKEA
0.15s Backend
1.1s Start Render
3.06s Largest Contentful Paint
5s Last Painted Hero
5s Visually Complete
6.08s First CPU Idle
6.08s Time To Interactive
6.72s Fully Loaded

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#7 APPLE
0.17s Backend
1s Start Render
1.03s Largest Contentful Paint
1.1s Last Painted Hero
1.18s First CPU Idle
1.18s Time To Interactive
9.9s Fully Loaded
9.9s Visually Complete

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#8 B&H
0.17s Backend
0.5s Start Render
0.51s Largest Contentful Paint
1.97s First CPU Idle
1.97s Time To Interactive
22.33s Fully Loaded
23s Last Painted Hero
23s Visually Complete

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#9 CRATE AND BARREL
0.19s Backend
1.56s Largest Contentful Paint
1.6s Start Render
4.1s Last Painted Hero
5.9s Visually Complete
14s First CPU Idle
14s Time To Interactive
31.18s Fully Loaded

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#10 HOME DEPOT
0.2s Backend
1.19s Largest Contentful Paint
1.2s Start Render
4s Last Painted Hero
10.6s First CPU Idle
10.6s Time To Interactive
23s Visually Complete
29.66s Fully Loaded

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#11 NIKE
0.29s Backend
1.7s Start Render
4.5s Last Painted Hero
4.6s Visually Complete
4.77s Largest Contentful Paint
11.67s First CPU Idle
11.67s Time To Interactive
11.7s Fully Loaded

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#12 LOWES
0.31s Backend
0.5s Start Render
1.3s Last Painted Hero
1.32s Largest Contentful Paint
10.3s Visually Complete
13.12s First CPU Idle
13.12s Time To Interactive
34.51s Fully Loaded

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#13 EBAY
0.39s Backend
0.9s Start Render
1.74s Largest Contentful Paint
5.52s First CPU Idle
5.52s Time To Interactive
7.5s Last Painted Hero
7.5s Visually Complete
19.1s Fully Loaded

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#14 STAPLES
0.42s Backend
1.3s Start Render
1.52s Largest Contentful Paint
8s Last Painted Hero
13.62s First CPU Idle
13.62s Time To Interactive
15s Visually Complete
119.2s Fully Loaded

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#15 TARGET
0.43s Backend
1.7s Start Render
1.8s Largest Contentful Paint
7s Visually Complete
12.45s First CPU Idle
12.45s Time To Interactive
18s Last Painted Hero
29.32s Fully Loaded

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#16 KROGER
1.22s Backend
2.28s Largest Contentful Paint
2.3s Start Render
8.5s Last Painted Hero
14s Visually Complete
18.12s First CPU Idle
18.12s Time To Interactive
20.34s Fully Loaded

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#17 WISH
1.23s Backend
1.7s Start Render
4.65s Largest Contentful Paint
5.6s Last Painted Hero
13.8s Visually Complete
14.48s First CPU Idle
14.48s Time To Interactive
17.23s Fully Loaded

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#18 LEGO
0.39s Backend
0.9s Start Render
1.6s Largest Contentful Paint
3.95s First CPU Idle
3.95s Time To Interactive
4s Last Painted Hero
4s Visually Complete
4.24s Fully Loaded

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