SpeedCurve

Page Speed Benchmarks

Page speed has a huge impact on user experience. Faster sites have been proven to have lower bounce rates, higher conversion rates, bigger shopping cart sizes, and happier users. In these dashboards, we rank industry-leading websites based on how fast their pages appear to load, from a user’s perspective. For each site, click through to see their detailed test results.

Desktop Fast - Tested every day in Chrome with a fast connection (80Mbps/40Mbps 10ms RTT). Sites are sorted by Backend which is when the first byte of the base HTML is received by the browser (AKA Time to First Byte).

RETAIL SITES IN USA ON A DESKTOP FAST CONNECTION

See full dashboard comparing all sites >

#1 HOME DEPOT
0.01s Backend
1.4s Start Render
1.49s Largest Contentful Paint
12.09s First CPU Idle
12.09s Time To Interactive
13s Last Painted Hero
16s Visually Complete
30.19s Fully Loaded

Explore why this site is the fastest >

#2 WALMART
0.09s Backend
1.1s Start Render
1.13s Largest Contentful Paint
4.2s Last Painted Hero
4.2s Visually Complete
8.32s First CPU Idle
8.32s Time To Interactive
12.71s Fully Loaded

Explore this site >

#3 APPLE
0.09s Backend
0.6s Start Render
0.9s Largest Contentful Paint
1.54s First CPU Idle
1.54s Time To Interactive
1.67s Fully Loaded
2s Last Painted Hero
3.9s Visually Complete

Explore this site >

#4 AMAZON
0.11s Backend
0.4s Start Render
6.45s First CPU Idle
6.45s Time To Interactive
9.57s Largest Contentful Paint
19.63s Fully Loaded
22.8s Last Painted Hero
22.8s Visually Complete

Explore this site >

#5 LEGO
0.11s Backend
0.6s Start Render
1.08s Largest Contentful Paint
3.88s First CPU Idle
3.88s Time To Interactive
4s Last Painted Hero
4s Visually Complete
4.95s Fully Loaded

Explore this site >

#6 CRATE AND BARREL
0.12s Backend
1.2s Start Render
1.5s Largest Contentful Paint
3.8s Last Painted Hero
3.8s Visually Complete
7.22s First CPU Idle
7.22s Time To Interactive
17.88s Fully Loaded

Explore this site >

#7 IKEA
0.13s Backend
1.2s Start Render
2.58s Largest Contentful Paint
4.5s Last Painted Hero
8.5s Visually Complete
13.99s First CPU Idle
13.99s Time To Interactive
17.76s Fully Loaded

Explore this site >

#8 COSTCO
0.17s Backend
0.6s Start Render
9.8s Largest Contentful Paint
9.9s Last Painted Hero
9.9s Visually Complete
10.84s First CPU Idle
10.84s Time To Interactive
11.12s Fully Loaded

Explore this site >

#9 DELL
0.22s Backend
0.6s Start Render
0.8s Largest Contentful Paint
2.8s Last Painted Hero
6.44s First CPU Idle
6.44s Time To Interactive
45.81s Fully Loaded
49.8s Visually Complete

Explore this site >

#10 EBAY
0.24s Backend
0.6s Start Render
1.36s Largest Contentful Paint
3.81s First CPU Idle
3.81s Time To Interactive
7.54s Fully Loaded
10.2s Last Painted Hero
10.2s Visually Complete

Explore why this site is the slowest >

#11 B&H
0.27s Backend
1s Start Render
1.75s Largest Contentful Paint
3.93s First CPU Idle
3.93s Time To Interactive
44.36s Fully Loaded
45s Last Painted Hero
45s Visually Complete

Explore this site >

#12 REI
0.34s Backend
1s Start Render
1.37s Largest Contentful Paint
4.8s First CPU Idle
4.8s Time To Interactive
6s Last Painted Hero
6.11s Fully Loaded
9s Visually Complete

Explore this site >

#13 ETSY
0.45s Backend
1.1s Start Render
1.37s Largest Contentful Paint
1.4s Last Painted Hero
1.4s Visually Complete
3.26s First CPU Idle
3.26s Time To Interactive
4.65s Fully Loaded

Explore this site >

#14 NIKE
0.49s Backend
2.1s Start Render
4.16s Largest Contentful Paint
12.1s Last Painted Hero
12.1s Visually Complete
13.57s First CPU Idle
13.57s Time To Interactive
23.17s Fully Loaded

Explore this site >

#15 TARGET
0.65s Backend
2s Start Render
2.31s Largest Contentful Paint
5.4s Last Painted Hero
5.6s Visually Complete
8.49s First CPU Idle
8.49s Time To Interactive
12.56s Fully Loaded

Explore this site >

#16 LOWES
0.76s Backend
0.9s Start Render
5.4s Largest Contentful Paint
6s Last Painted Hero
18.7s First CPU Idle
18.7s Time To Interactive
18.9s Visually Complete
36.05s Fully Loaded

Explore this site >

#17 KROGER
0.96s Backend
2.1s Start Render
2.19s Largest Contentful Paint
9.1s Last Painted Hero
10.1s Visually Complete
10.66s First CPU Idle
10.66s Time To Interactive
14.13s Fully Loaded

Explore this site >

#18 WISH
1.08s Backend
2s Start Render
6.28s Largest Contentful Paint
8s Last Painted Hero
12.7s First CPU Idle
12.7s Time To Interactive
14.1s Fully Loaded
14.8s Visually Complete

Explore this site >