SpeedCurve

Page Speed Benchmarks

Page speed has a huge impact on user experience. Faster sites have been proven to have lower bounce rates, higher conversion rates, bigger shopping cart sizes, and happier users. In these dashboards, we rank industry-leading websites based on how fast their pages appear to load, from a user’s perspective. For each site, click through to see their detailed test results.

Desktop Fast - Tested every day in Chrome with a fast connection (80Mbps/40Mbps 10ms RTT). Sites are sorted by Backend which is when the first byte of the base HTML is received by the browser (AKA Time to First Byte).

RETAIL SITES IN USA ON A DESKTOP FAST CONNECTION

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#1 APPLE
0.09s Backend
1.1s Start Render
1.1s First CPU Idle
1.1s Time To Interactive
1.43s Largest Contentful Paint
1.5s Last Painted Hero
1.5s Visually Complete
1.95s Fully Loaded

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#2 WALMART
0.09s Backend
1.1s Start Render
1.12s Largest Contentful Paint
3.9s Last Painted Hero
4.4s Visually Complete
10.25s First CPU Idle
10.25s Time To Interactive
12.28s Fully Loaded

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#3 CRATE AND BARREL
0.09s Backend
1.3s Start Render
1.73s Largest Contentful Paint
5.2s Last Painted Hero
5.2s Visually Complete
12.32s First CPU Idle
12.32s Time To Interactive
25.27s Fully Loaded

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#4 LEGO
0.12s Backend
1s Start Render
1s Largest Contentful Paint
4.67s Fully Loaded
4.76s First CPU Idle
4.76s Time To Interactive
4.9s Last Painted Hero
4.9s Visually Complete

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#5 AMAZON
0.13s Backend
0.6s Start Render
4.16s First CPU Idle
4.16s Time To Interactive
13.52s Fully Loaded
14.13s Largest Contentful Paint
18.5s Last Painted Hero
18.5s Visually Complete

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#6 IKEA
0.17s Backend
0.9s Start Render
1.6s Largest Contentful Paint
3.7s Last Painted Hero
7.6s Visually Complete
12.68s First CPU Idle
12.68s Time To Interactive
16.89s Fully Loaded

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#7 COSTCO
0.2s Backend
1s Start Render
3.4s Visually Complete
5.41s Largest Contentful Paint
9.6s Last Painted Hero
11.46s First CPU Idle
11.46s Time To Interactive
11.82s Fully Loaded

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#8 B&H
0.21s Backend
0.6s Start Render
0.64s Largest Contentful Paint
3.03s First CPU Idle
3.03s Time To Interactive
28.47s Fully Loaded
29.4s Last Painted Hero
29.4s Visually Complete

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#9 SEPHORA
0.27s Backend
0.9s Start Render
1.08s Largest Contentful Paint
1.2s Last Painted Hero
11.5s Visually Complete
14.09s First CPU Idle
14.09s Time To Interactive
23.92s Fully Loaded

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#10 HOME DEPOT
0.28s Backend
1.5s Start Render
1.57s Largest Contentful Paint
7.5s Last Painted Hero
14.16s First CPU Idle
14.16s Time To Interactive
30.9s Visually Complete
33.68s Fully Loaded

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#11 EBAY
0.28s Backend
0.7s Start Render
1.05s Largest Contentful Paint
3.93s First CPU Idle
3.93s Time To Interactive
7.71s Fully Loaded
10.5s Last Painted Hero
10.5s Visually Complete

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#12 NIKE
0.31s Backend
1.5s Start Render
4.09s Largest Contentful Paint
7.01s First CPU Idle
7.01s Time To Interactive
11.07s Fully Loaded
14.6s Last Painted Hero
14.6s Visually Complete

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#13 DELL
0.34s Backend
0.6s Start Render
1.66s Largest Contentful Paint
3.3s Last Painted Hero
7.27s First CPU Idle
7.27s Time To Interactive
46.83s Fully Loaded
50s Visually Complete

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#14 ETSY
0.36s Backend
1s Start Render
1s Largest Contentful Paint
1.2s Last Painted Hero
1.2s Visually Complete
3.58s First CPU Idle
3.58s Time To Interactive
6.41s Fully Loaded

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#15 REI
0.59s Backend
1.4s Start Render
1.8s Largest Contentful Paint
5.52s First CPU Idle
5.52s Time To Interactive
7s Last Painted Hero
7.89s Fully Loaded
9.1s Visually Complete

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#16 TARGET
0.62s Backend
1.8s Start Render
2.12s Largest Contentful Paint
5.8s Last Painted Hero
6s Visually Complete
10.44s First CPU Idle
10.44s Time To Interactive
14.11s Fully Loaded

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#17 LOWES
0.64s Backend
1.1s Start Render
2.01s Largest Contentful Paint
2.4s Last Painted Hero
12s Visually Complete
17.6s First CPU Idle
17.6s Time To Interactive
40.86s Fully Loaded

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#18 KROGER
1.06s Backend
2s Start Render
5.41s Largest Contentful Paint
8.6s Last Painted Hero
9.2s Visually Complete
9.71s First CPU Idle
9.71s Time To Interactive
13.09s Fully Loaded

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#19 WISH
1.53s Backend
2.7s Start Render
6.39s Largest Contentful Paint
6.5s Last Painted Hero
11.91s First CPU Idle
11.91s Time To Interactive
15.2s Visually Complete
23.43s Fully Loaded

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