SpeedCurve

Page Speed Benchmarks

Page speed has a huge impact on user experience. Faster sites have been proven to have lower bounce rates, higher conversion rates, bigger shopping cart sizes, and happier users. In these dashboards, we rank industry-leading websites based on how fast their pages appear to load, from a user’s perspective. For each site, click through to see their detailed test results.

Desktop Fast - Tested every day in Chrome with a fast connection (80Mbps/40Mbps 10ms RTT). Sites are sorted by Backend which is when the first byte of the base HTML is received by the browser (AKA Time to First Byte).

RETAIL SITES IN USA ON A DESKTOP FAST CONNECTION

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#1 SEPHORA
0.09s Backend
0.5s Start Render
1.03s Largest Contentful Paint
23s Visually Complete
24.63s First CPU Idle
24.63s Time To Interactive
24.76s Fully Loaded

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#2 COSTCO
0.09s Backend
0.9s Start Render
1.24s Largest Contentful Paint
17s Last Painted Hero
17.7s Visually Complete
18.34s First CPU Idle
18.34s Time To Interactive
21.79s Fully Loaded

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#3 LEGO
0.1s Backend
0.8s Start Render
1.34s Largest Contentful Paint
3.8s Last Painted Hero
3.8s Visually Complete
3.88s First CPU Idle
3.88s Time To Interactive
4.08s Fully Loaded

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#4 WALMART
0.1s Backend
1s Start Render
1s Largest Contentful Paint
7.04s First CPU Idle
7.04s Time To Interactive
9.23s Fully Loaded
11.9s Last Painted Hero
11.9s Visually Complete

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#5 APPLE
0.1s Backend
0.5s Start Render
0.65s First CPU Idle
0.65s Time To Interactive
0.9s Last Painted Hero
0.9s Visually Complete
0.99s Largest Contentful Paint
1.78s Fully Loaded

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#6 IKEA
0.11s Backend
1.3s Start Render
3.77s Largest Contentful Paint
5.6s Last Painted Hero
7.9s Visually Complete
10.23s First CPU Idle
10.23s Time To Interactive
19.12s Fully Loaded

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#7 AMAZON
0.12s Backend
0.2s Start Render
0.2s First CPU Idle
0.2s Time To Interactive
0.2s Last Painted Hero
0.2s Visually Complete
0.27s Fully Loaded
0.27s Largest Contentful Paint

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#8 DELL
0.15s Backend
0.4s Start Render
0.68s Largest Contentful Paint
3.4s Last Painted Hero
4.3s Visually Complete
9.01s First CPU Idle
9.01s Time To Interactive
21.86s Fully Loaded

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#9 B&H
0.16s Backend
0.5s Start Render
0.54s Largest Contentful Paint
2.37s First CPU Idle
2.37s Time To Interactive
18.74s Fully Loaded
19s Last Painted Hero
20s Visually Complete

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#10 CRATE AND BARREL
0.17s Backend
1.7s Start Render
1.82s Largest Contentful Paint
3.3s Last Painted Hero
3.3s Visually Complete
10.73s First CPU Idle
10.73s Time To Interactive
38.91s Fully Loaded

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#11 HOME DEPOT
0.21s Backend
1.3s Largest Contentful Paint
1.4s Start Render
5.4s Last Painted Hero
10.43s First CPU Idle
10.43s Time To Interactive
67s Visually Complete
117.22s Fully Loaded

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#12 LOWES
0.3s Backend
1s Start Render
1s Last Painted Hero
1.09s Largest Contentful Paint
15.22s First CPU Idle
15.22s Time To Interactive
28s Visually Complete
116.09s Fully Loaded

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#13 EBAY
0.38s Backend
0.8s Start Render
1.62s Largest Contentful Paint
5.66s First CPU Idle
5.66s Time To Interactive
11.15s Fully Loaded
15s Visually Complete
16s Last Painted Hero

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#14 TARGET
0.42s Backend
1.5s Start Render
1.74s Largest Contentful Paint
7.1s Last Painted Hero
7.1s Visually Complete
8.99s First CPU Idle
8.99s Time To Interactive
14.11s Fully Loaded

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#15 STAPLES
0.53s Backend
0.8s Start Render
1.17s Largest Contentful Paint
8.5s Last Painted Hero
14.03s First CPU Idle
14.03s Time To Interactive
15.4s Visually Complete
119.43s Fully Loaded

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#16 NIKE
0.58s Backend
2s Start Render
5s Last Painted Hero
5.1s Visually Complete
5.37s Largest Contentful Paint
9.13s First CPU Idle
9.13s Time To Interactive
10.62s Fully Loaded

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#17 WISH
1.24s Backend
1.8s Start Render
4.59s Largest Contentful Paint
5.7s Last Painted Hero
13.9s Visually Complete
15.87s Fully Loaded
19.41s First CPU Idle
19.41s Time To Interactive

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#18 KROGER
1.41s Backend
2.5s Start Render
2.5s Largest Contentful Paint
10.5s Last Painted Hero
10.5s Visually Complete
20.54s First CPU Idle
20.54s Time To Interactive
22.78s Fully Loaded

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