SpeedCurve

Page Speed Benchmarks

Page speed has a huge impact on user experience. Faster sites have been proven to have lower bounce rates, higher conversion rates, bigger shopping cart sizes, and happier users. In these dashboards, we rank industry-leading websites based on how fast their pages appear to load, from a user’s perspective. For each site, click through to see their detailed test results.

Desktop Fast - Tested every day in Chrome with a fast connection (80Mbps/40Mbps 10ms RTT). Sites are sorted by Start Render which is when the first non-white content is painted in the browser.

RETAIL SITES IN EUROPE ON A DESKTOP FAST CONNECTION

See full dashboard comparing all sites >

#1 AMAZON
0.17s Backend
0.5s Start Render
0.91s Largest Contentful Paint
3.09s First CPU Idle
3.09s Time To Interactive
10s Last Painted Hero
10s Visually Complete
14.45s Fully Loaded

Explore why this site is the fastest >

#2 DUNELM
0.11s Backend
0.6s Start Render
1s Largest Contentful Paint
1.2s Last Painted Hero
2s Visually Complete
2.04s First CPU Idle
2.04s Time To Interactive
2.11s Fully Loaded

Explore this site >

#3 EDEKA
0.17s Backend
0.7s Start Render
0.83s Largest Contentful Paint
0.85s First CPU Idle
0.85s Time To Interactive
0.9s Last Painted Hero
0.9s Visually Complete
0.92s Fully Loaded

Explore this site >

#4 ASOS
0.11s Backend
0.7s Start Render
1.12s Largest Contentful Paint
2.2s Last Painted Hero
4.6s Visually Complete
4.7s First CPU Idle
4.7s Time To Interactive
7.65s Fully Loaded

Explore this site >

#5 AUCHAN
0.17s Backend
0.8s Start Render
1.64s Largest Contentful Paint
2.64s First CPU Idle
2.64s Time To Interactive
4.73s Fully Loaded
8.1s Last Painted Hero
8.1s Visually Complete

Explore this site >

#6 ALDI
0.08s Backend
1s Start Render
1.04s Largest Contentful Paint
1.29s First CPU Idle
1.29s Time To Interactive
2.45s Fully Loaded
2.5s Last Painted Hero
2.5s Visually Complete

Explore this site >

#7 IKEA
0.17s Backend
1.1s Start Render
1.95s Largest Contentful Paint
3.9s Last Painted Hero
8.46s First CPU Idle
8.46s Time To Interactive
9.12s Fully Loaded
14s Visually Complete

Explore this site >

#8 CARREFOUR
0.12s Backend
1.1s Start Render
1.11s Largest Contentful Paint
4.43s First CPU Idle
4.43s Time To Interactive
4.5s Visually Complete
4.6s Last Painted Hero
5.02s Fully Loaded

Explore this site >

#9 REWE
0.23s Backend
1.2s Start Render
1.55s Largest Contentful Paint
5.27s First CPU Idle
5.27s Time To Interactive
5.3s Last Painted Hero
5.3s Visually Complete
7.31s Fully Loaded

Explore this site >

#10 OTTO
0.06s Backend
1.2s Start Render
8.5s Last Painted Hero
8.5s Visually Complete
8.54s Largest Contentful Paint
8.57s First CPU Idle
8.57s Time To Interactive
11.5s Fully Loaded

Explore why this site is the slowest >

#11 ZALANDO
0.33s Backend
1.3s Start Render
1.3s Largest Contentful Paint
3.4s First CPU Idle
3.4s Time To Interactive
13s Last Painted Hero
34s Visually Complete
117.59s Fully Loaded

Explore this site >

#12 LEGO
1.06s Backend
1.9s Start Render
1.95s Largest Contentful Paint
4.5s Last Painted Hero
4.5s Visually Complete
4.56s Fully Loaded
4.67s First CPU Idle
4.67s Time To Interactive

Explore this site >

#13 TESCO
0.53s Backend
2.3s Start Render
2.33s Largest Contentful Paint
2.7s Last Painted Hero
4.4s Visually Complete
8.17s First CPU Idle
8.17s Time To Interactive
8.37s Fully Loaded

Explore this site >

#14 LIDL
1.28s Backend
3.2s Start Render
3.34s Largest Contentful Paint
4.65s First CPU Idle
4.65s Time To Interactive
11.7s Fully Loaded
12s Last Painted Hero
12s Visually Complete

Explore this site >